Blog post 7

Blog Post 7

What to trust?

In marketing the goal is to put an idea in the mind of the consumer. In some cases the marketers will skew the truth or manipulate information to promote their product, service or idea. Marketers will do anything to get the attention of consumers. Sometimes they will hide things or lie.

One example I hate is with IBM. It’s not so much that they lie. But they will support American causes in times of need to get their name in the media. The reason I do not like this is because IBM sold technology to Nazi-Germany during WWII.

Another example of a company skewing the truth is VW. They were advertising their diesel cars as environmentally friendly and great on gas. As they may be great on gas their engines were giving off for more pollution than the legal limit allows, therefore not being an environmental car as they advertise it to be.

There are many common phrases or play on words that can work to the marketer’s advantage. Phrases like this are dangerous to consumers; “Our 30 day program will get you rich!” (Particularly very gullible or uneducated consumers)