Blog post 5

Blog post 5

Marketing Failure

Marketing publically is an art that is hard to master. Of course, marketing is such a big part of a company’s sale that a failure here can result in a failure of the company. There have been some fantastic advertisements out there and some are more effective than you could even realize. But like in any part of life, with these great success’ there have been many failures. A lot of the failures are those ads you see on TV and after watching it you say, “that commercial was stupid” or “what was the point of that”. Often those commercials are taken off the air pretty quickly.

 

For Stumble we have not seen any posts or ads indicating failure of any marketing but we also have a small marketing budget. The only failure we have really seen was a lack of marketing with the hats. We did not market our hats enough and they did not sell as quickly as we would have liked.